Caroline Albanese

Experience

View Caroline Albanese's profile on LinkedIn

Caroline Albanese

Product Manager

Ziff Davis

February  2015 – Present

● Work across sales, marketing and ad operations to design and create high impact ads units
● Collaborate with creative team to develop ad product executions for clients and create custom ads in proprietary ad configurator
● Develop sponsored content campaigns alongside editorial team across PCMag.com, Geek.com, ExtremeTech.com and network sites
● Manage post campaign reporting process of high-impacts ads in third party vendors and proprietary systems
● Train and support sales team to successfully sell Ziff Davis custom ad products line
● Plan the launch of new products and manage their cross-functional implementation

Marketing Communications Associate

Kitara Media

May 2013 – January 2015

● Support the development of corporate, field and product marketing strategies
● Manage outside PR agency and develop appropriate press releases and materials
● Design editorial content for media sites including Healthguru.com and Adotas
● Work across multiple sales teams to provide sales collateral and presentations
● Execute digital and email marketing campaigns
● Manage corporate website and social media strategy aligned with business objectives
● Develop and execute internal communications including a company newsletter

Accomplishments:
● Created and maintained Kitara Media’s social channels, raising its Klout Score from 10 to 50
● Included Kitara Media in industry talks and trends on Twitter, LinkedIn and Facebook
● SEO optimized Kitara Media website with fresh content and strong social standing
● Grew and maintained social community for owned-and-operated game sites, increasing traffic to sites from Facebook and Twitter
● Reached 60,000 likes on Facebook for owned-and-operated game “Grumpy Goats”

Skills Used:
Social Media Management, Email Marketing, Press Release Writing, Community Management, Website Management, Internal Communications, Agency Management

Content Development Consultant

April 2013 – January 2015

Developer of high-preforming print, digital, and video custom content pieces for various clients including Electronic Arts and LG Electronics for native content marketing campaigns.

● Collaborated with Dialect, Inc. to create quarterly custom content magazine with client Electronic Arts for “The Sims” games and products for 2013-2014 fiscal year.
● Partnered with IGN.com to create native advertorial wiki for LG’s 3DTV products during E3 2012
● Produced custom video content for Adotas.com’s advertising campaigns as well as editorial pieces for major industry events such as Ad:Tech New York 2013 and Ad:Tech San Francisco 2014
● Custom content work can be found in The Sims Official Magazine, Teen Ink Magazine, Adotas.com and IGN.com

Accomplishments:
● Articles on TeenInk.com consistently highest ranked article on site
● Awarded Teen Ink Editor’s Choice award for three published pieces
● Founder of ongoing column “The Editor’s Notes” on Kabooooom.com

Skills Used:
AP Style Writing, Copy Editing, Content Editing and Creation, Feature Writing, News Writing

Science & Technology Editor/ Managing Editor

The Ticker

Managing Editor: May 2012 – June 2013

● Worked directly with Editor-in-Chief as overseer and coordinator of the activities of the editorial staff
● Assisted Editor-in-Chief in production and business goals
● Acted as liaison between staff, editors and Editor-in-Chief
● Mentored and supported writers during investigation and reporting process
● Critiqued the paper’s progress so improvements could be made when necessary
● Aggregated weekly round-up of campus news titled “Week in Review”

Accomplishments:
● Maintained and increased newspaper’s online presence through social media efforts and website advancements
● Supported staff in raising average page count from 20 pages/issue to 30 page/issue with increased content and advertising
● Assisted Editor-in-Chief in supporting advertising team to increase revenue from $28,000 to $82,000

Skills Used:
AP Style Writing, Copy Editing, Social Media Management, Editorial Management

Science & Technology Editor: December 2011 – May 2012

● Managed 5-10 writers, columnists and photographers to create weekly content for Science & Technology section
● Coordinated team of writers, columnists and photographers to create 1-3 pages of content each week
● Responsible for sending out story topics, editing articles and putting together section on inDesign
● Wrote weekly articles pertaining to funding, research and awards for CUNY Science programs

Accomplishments:
● Increased average section page count from 1.5 to 3 pages each week
● Column “Gamer’s Grasp” became most popular/highly trafficked weekly story on website
● Reinstated value of social media integration with postings on Facebook and Twitter

Skills Used:
AP Style Writing, Copy Editing, Social Media Management, Editorial Management, Adobe Programs

PR/Social Media Intern

REACT to FILM

December 2012 – April 2013

● Supported Operations Manger on PR and social media strategy for on latest film screenings
● Create and update media lists and assisted with developing media materials and press kits
● Writer of weekly news/feature blog posts for REACT to FILM website
● Trained and supported campus chapters on proper social media integration
● Assisted in event planning for monthly film screenings at Museum of Modern Art and local colleges

Accomplishments:
● Started REACT to FILM’s Instagram account
● SEO optimized REACT to FILM’s News Blog for better results on Google
● Increased social media presence both on Twitter and Facebook, with increased followers and Klout Score

Skills Used:
SEO Writing, Blog Management, Social Media Management, Email Marketing

Editorial Intern

Hearst Digital Media (UGO.com)

January 2011 – June 2011

● Published articles on UGO.com pertaining to pop culture, entertainment and the media.
● Conducted and transcribed interviews industry heads, subject matter experts and celebrities.
● Copy Edited for content and usage, and worked with editors to refine writing to be keyword rich and improve Meta-data and SEO.

Accomplishments:
● Pitched and wrote over a dozen feature and news content for website
● Many articles written quickly became most popular articles on social media and website

Skills Used:
AP Style Writing, Copy Editing, Content Editing and Creation, Website Management

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