Download Caroline’s Resume Here

Skills

Core Skills: Customer development, UX research and design, User stories, Personas, Usability testing, Competitive Analysis, Wireframing, Prototyping, Metrics/KPIs, MVPs, Pitching, and Presenting.

Technical Skills: Proficient in Adobe Creative Cloud, Microsoft Office Suite, Sketch and Interactive Prototyping (InVision). Experienced in Project Management tools such as JIRA, Github, Trello, Asana, and Basecamp. Experience in CRM tool Salesforce and familiar with Google Analytics and Adobe Analytics.

Communication Skills: Advanced in Marketing Communications such as writing press releases, newsletters, blogs, social media posts, and industry articles. Proficient in essay writing, criticism, and grant proposal writing for non-profit funding.

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Work Experience

Senior Product Manager, The Wall Street Journal
August 2018 –  Present

Field Communication Specialist, Working Families Party
June 2018 –  August 2018

• Ran community GOTV programs, communication and petition efforts for 2018 NYS Democratic Primaries

Product Manager, Ads, Slate Magazine
May 2016 –  June 2018

• Driver of revenue growth by conceptualizing and building advertising products
• Mine for risks/opportunities with data/marketing analysis and customer research
• Write product briefs including user stories, audience cohorts, and user test results
• Developed products that helped increased sales proposal success rate 25% YoY
• Formalize ad experience definition through 2016-2018 site redesign to ensure healthy revenue across direct, native and programmatic advertising
• 2018 Digiday Publishing Awards Finalist for Best Custom Advertising for Euphonia, a mobile audio distribution product

Product Manager, Ziff Davis
January 2015 – May 2016

• Developed sponsored products for branded content and native ad campaigns
• Managed post-campaign reporting for both third-party and proprietary systems
• Coordinated multi-site strategy for responding to the use of ad blocking software
• Planned launch of new products and managed their cross-device implementation
• Increased number of new ad products, custom content and editorial sponsorships proposed, booked and its effect on overall revenue numbers nearly 200% YoY

Marketing Communications Associate, Kitara Media
October 2013 – January 2015

• Executed company’s corporate, field and product marketing strategies
• Wrote company slogan and website copy while developing their brand identity
• Managed outside agencies for both investor relations and public relations
• Partnered with the business development team for client facing marketing collateral

Project Coordinator, Kitara Media
May 2013 – October 2013

• Collaborated with Creative Director and Product Lead on product development
• Resolved issues and conflicts by escalating points of potential risks to leadership
• Held daily stand-up to discuss deadlines, action items and updates with dev team
• Managed project scope changes and recommend the best solutions to management for most optimal results across teams

Public Relations/Social Media Intern, REACT to FILM
December 2012 – May 2013

• Engaged in research development to provide educational resources for secondary schools to support courses on sparking social responsibility with film
• Wrote press releases and supported Operations Manager with student outreach
• Assisted event planning for monthly film screenings at colleges and MoMA

Editorial Intern, Hearst Digital Media
January 2011 – June 2012

• • • Wrote, copyedited and transcribed interviews for articles pertaining to culture, entertainment, and accessible technology

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  Leadership & Volunteer Organizations

  Alumni Ambassador, Baruch College Alumni Association
  April 2018 – Present
  Support prospective students through Baruch College’s admission process.

  Community Volunteer, New York Cares
  March 2018 – Present
  Help to organize New York Public Libraries inventory, workshops, and activities.

  Employee Resource Group Leader, The Slate Group
  November 2017 – May 2018
  The leader of Women of Slate ERG as the chief advocate for female employees

  Managing Editor, The Ticker, Baruch College Student Newspaper
  May 2012 – May 2013
  Oversaw weekly newspaper’s staff on production and business goals. Increased average page-count 50% with increased advertising inventory and worked with leadership to increase annual revenue to $82,000 from $28,000.

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  Education

  Baruch College, City University of New York, est. Class of 2020
  Masters of Public Administration

  General Assembly, Spring 2018
  Product Management Immersive

  Baruch College, City University of New York, Class of 2013
  Bachelor of Arts, Journalism/Creative Writing with a minor in Digital Marketing
  Awarded Institutional Investor Scholarship in Journalism