Prudential: Wealth Wits

Product: Quiz and Personalized Podcast

With the understanding that knowledge is power, Prudential partnered with Slate to continue empowering consumers with information about the financial consequences of waiting to save.

The Products we developed were:

  • 1 Quiz promoted on-site and through a custom Survey Ad Format
  • 16 Podcast Episodes

Screen Shot 2017-11-19 at 1.44.20 PM

Users started by taking a quiz to identify and understand their financial behavior. Quiz results were then combined with their age to generate a customized two-segment podcast.

Key Performance Results:

  • Over 50% Quiz Completion Rate.
  • Nearly 2x the benchmark for average time spent on podcast episode pages.
  • Wealth Wits achieved Prudential’s goal of educating consumers about the importance of saving early and exceeded MOAT benchmarks across the board.

  • The brand study conducted during program flight also proved that Wealth Wits content drove a significant lift in favorability, brand awareness, consideration, ad recall, and reputation.

  • Gold Award Winning in Audio Advertising Category: FCS Portfolio.


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