Product: PCMag/Best Buy Custom Live Show
In Spring 2016, Best Buy sponsored three live PCMag.com Facebook shows during their campaign. This was during the early days of Facebook Live, making this a new and interesting way to share PCMag’s position as an industry thought leader for electronic reviews.
The sponsorship included logo integration, (2)x mentions at the open AND close of each show (42 total mentions). During Best Buy’s sponsorship of the show, the three live PCMag.com Facebook shows measured significant lift across all metrics when compared to the PCMag.com Facebook Show benchmark.
Key Performance Results:
- Total Reach Lift: 56%
- Total Views Lift: 417%
- 30-Second Views: 263%
- Views to 95%: 166%
- Total Likes/Comment Lift: 92%
- Total Shares Lift: 166%
There was also positive consumer feedback on each of the shows from PCMag’s loyal Facebook followers.