Product: Facebook Live Show

Product: PCMag/Best Buy Custom Live ShowScreen Shot 2017-11-19 at 11.59.22 AM

In Spring 2016, Best Buy sponsored three live PCMag.com Facebook shows during their campaign. This was during the early days of Facebook Live, making this a new and interesting way to share PCMag’s position as an industry thought leader for electronic reviews.

The sponsorship included logo integration, (2)x mentions at the open AND close of each show (42 total mentions).  During Best Buy’s sponsorship of the show, the three live PCMag.com Facebook shows measured significant lift across all metrics when compared to the PCMag.com Facebook Show benchmark.

Key Performance Results:

  • Total Reach Lift: 56%
  • Total Views Lift: 417%
  • 30-Second Views: 263%
  • Views to 95%: 166%
  • Total Likes/Comment Lift: 92%
  • Total Shares Lift: 166%

There was also positive consumer feedback on each of the shows from PCMag’s loyal Facebook followers.

Screen Shot 2017-11-19 at 11.59.46 AM

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s